Hi, I'm

Hasib
Azahari

Business Development &
Digital Marketing Expert

I help brands turn ad spend into revenue through full-funnel customer acquisition, paid media, and marketing operations built to perform.

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Hasib Azahari in professional attire
Based in Nilai, Malaysia
10+years of experience
RM20M+client sales generated
RM5M+marketing budget managed
30+client portfolios
01

Executive profile

Turning attention into measurable growth.

I am a results-driven business growth and marketing strategist with more than a decade of experience scaling brands, accelerating revenue, and building customer pipelines.

My work connects commercial strategy with execution—from market opportunity and partnership development to paid media, funnel optimization, CRM workflows, and performance reporting. I have led multidisciplinary teams and managed campaigns across institutional, corporate, e-commerce, education, and community-focused portfolios.

Clients value the follow-through as much as the strategy: consistent reporting, proactive campaign optimization, and a 92% retention rate built through dependable delivery.

02

Core expertise

Commercial thinking, full-funnel execution.

A connected capability set built to move from opportunity to conversion—and from conversion to long-term growth.

01

Business Development & Sales

  • Strategic planning & revenue forecasting
  • B2B and B2C lead generation
  • Corporate client relations
  • CRM & pipeline management
02

Digital Strategy & Funnels

  • Landing page optimization
  • WhatsApp API automation
  • Email marketing & lead nurturing
  • Omnichannel content strategy
  • Marketing automation & CRM integration
03

Performance Marketing

  • Meta, Google & TikTok advertising
  • WhatsApp & landing-page lead generation
  • Conversion rate optimization
  • A/B testing & campaign analytics
  • ROAS and ROI performance tracking
04

Leadership & Operations

  • Cross-functional team leadership
  • Project & budget management
  • Stakeholder & vendor management
  • Workflow, SOP & team enablement
03

Working experience

A decade of building growth engines.

Apr 2019Present

HA Infinite Marketing & Consultancy · Nilai

Founder / Growth Marketing Specialist

Leads digital growth, lead generation, and strategic partnerships for institutional and corporate clients including UKM, Lembaga Tabung Haji, PKNS, PR1MA, and Worldwide Holdings.

  • RM20M+ in client sales across 30+ portfolios
  • Up to 2,500+ qualified leads per month
  • Built and led a 7-member cross-functional team
  • Maintained a 92% client retention rate
Jan 2020Mar 2024

Khalifah Islamic Digital Sdn Bhd · Kajang

Lead Marketer/ Business Development

Directed high-impact crowdfunding and community campaigns while managing company operations and a 17-member team.

4.61×ROAS for a 90-day institutional crowdfunding campaign
Jan 2019Dec 2019

Azamin Idea Ventures · Bangi

Digital Marketing Executive

Planned budgets and managed integrated campaigns across Facebook, Instagram, LinkedIn, and Google Ads.

Oct 2017Dec 2018

Airaz Technologies Sdn Bhd · Cyberjaya

Digital Marketing Executive

Managed performance marketing and led creative execution for a fashion e-commerce brand.

Jun 2015Aug 2017

Learning Edge Consultants · Kuala Lumpur

Social Media Executive

Built B2B lead generation campaigns for corporate training and HR development programmes.

04

Selected impact

Performance backed by real outcomes.

Highlights drawn from hands-on campaign management, operational leadership, and client growth work.

Revenue generation

RM20M+

Total client sales generated

Across more than 30 portfolios supported by full-funnel marketing and systematic optimization.

Lead generation

2,500+

Qualified leads in a month

For selected client campaigns using targeted acquisition, conversion-led pages, and structured follow-up.

RETURN

3-12X

Return on ad spend

Proven returns achieved by clients through strategically planned and optimized marketing campaigns.

More results on the board

Commercial proof across campaigns and accounts.

A sample of business outcomes and monthly lead volumes recorded across selected client work.

4.5×Account growth from 2021 to 2025
RM6.06MSettlement received by a single client
92%Client retention rate

Leads generated per month, by vertical

Weight loss2,500+
Frozen food2,500+
Cosmetic1,300+
Apparel870+
Contractor690+
Travel agency580+
Haji / Umrah550+
Real estate470+

Selected organizations & brands

  • Lembaga Tabung Haji
  • MyCar E-hailing
  • Yayasan Islam Darul Ehsan
  • PR1MA
  • PKNS
  • Innersejuk
  • Worldwide Holdings
  • Baiturrahman Alam Sari
  • Think Quran
  • Nu-Prep
  • SkinValet
  • Universiti Kebangsaan Malaysia
  • Media Prima
  • Kia

How I work with a business

From commercial opportunity to measurable execution.

A practical operating model that connects strategy, acquisition, partnerships, and day-to-day campaign performance.

01

Commercial growth & revenue development

Business development, revenue planning, proposals, account growth, commercial negotiation, and retention.

02

Demand generation

Audience targeting, paid media, content strategy, lead nurturing, retargeting, landing pages, and conversion optimization.

03

Market & opportunity development

Market research, competitor analysis, audience insights, positioning, and go-to-market planning.

04

Partnerships & stakeholder engagement

Corporate partnerships, client relationship management, vendor coordination, and stakeholder communication.

05

Campaign operations & performance management

Project planning, budget control, cross-functional leadership, CRM workflows, KPI monitoring, and systematic follow-up.

Technical toolkit

Built for modern growth teams.

Paid media & analytics

Meta Ads · Google Ads · TikTok Ads · Google Analytics · Looker Studio · SEMrush · Ahrefs

Web & conversion

WordPress · Elementor Pro · Thrive Architect · HTML/CSS · GTmetrix

Automation & CRM

HubSpot · Zapier · Make · WhatsApp Business API · Mailchimp · ActiveCampaign · GetResponse

Creative, AI & operations

Canva Pro · CapCut Pro · Figma · ChatGPT · Claude · Gemini · Excel · Trello · ClickUp · Agentic AI & Automation Structure

Corporate Training (HRDF Certified)

Knowledge translated into action.

  1. 2023
    Lembaga Tabung Haji

    Paid Media Strategy & Social Media Management Masterclass

  2. 2022
    Cardock Academy

    High-Impact Content Creation & Digital Storytelling Workshop

  3. 2021
    Biotropics Malaysia Berhad

    Facebook Advertising & Conversion Rate Optimization

  4. 2016
    Media Prima

    Social Media Monetization & Digital Asset Commercialization Strategy

  5. 2016
    KIA Malaysia

    B2C Lead Generation & Sales Acceleration via Facebook Platforms

05

Credentials

Education & professional certifications.

2016

Certified HRDF Train The Trainer

Certificate No. TTT/15319

2023

Meta Certified Media Planning Professional

Meta Blueprint

2024

Google Analytics Individual Qualification

Google

2025

Generative AI: Prompt Engineering Basics

Offered by IBM on Coursera

Let's build what comes next

Need a clearer path to growth?

Let's discuss your revenue goals, customer acquisition challenges, or next digital growth initiative.

Email hello@hasibazahari.my Phone +60 10-818 5338
WhatsApp me